business · Ecommerce
Established UV-protection umbrella ecommerce brand
PennsylvaniaStatus: activeVerified 9/20/2026
Asking price$710,000
Reported revenueNot stated
Reported cash flow$235,791
Real estateOnline business
BizGeno summary
A 20-year ecommerce brand selling chemical-free UV-protection umbrellas through Amazon and other channels. Recent growth is attractive, but channel concentration, advertising dependence, trademark strength, supplier risk, inventory, and the durability of search-driven demand require validation.
What stands out
- The marketplace reports $235,791 in SDE.
- Revenue is described as up 69% and SDE up 142% over the trailing period.
- The brand has approximately 20 years of operating history.
Questions worth asking
- What revenue and channel mix support SDE?
- How much traffic depends on paid or organic search?
- What trademarks and supplier agreements transfer?
- What inventory and seasonal working capital are required?